NFC Forum

Ruth Cassidy Virtual, Inc. Phone: 781-876-6239 Email Ruth Cassidy

For release: 09 Mar 2010

NFC Forum Expands Global Reach with 19 New Members

Marvell Technology Group and Rogers Communications Join as Principal Members

SHANGHAI, China - March 9, 2010 - The NFC Forum (http://www.nfc-forum.org), a non-profit industry association that advances the use of Near Field Communication (NFC) technology, today announced 19 new members from 14 countries. The organization made the announcement during its week-long all members meeting taking place in Shanghai.

Since its founding in 2004, the NFC Forum has drawn market-leading organizations from around the world to its membership roster as momentum builds for the adoption and implementation of NFC technology. The new NFC Forum members are from several sectors of the NFC ecosystem, the numerous industries that are stakeholders and contributors to NFC technology. Industries represented include semiconductor and terminal manufacturers, higher education, service providers, compliance and testing organizations and systems integrators.

"The increasingly diverse and global composition of our membership demonstrates the growing support for NFC adoption worldwide," said Koichi Tagawa, chairman of the NFC Forum. "The NFC Forum applauds the leadership of these member organizations, all of which are working actively to ensure that NFC provides greater value and convenience for both consumers and enterprises."

The NFC Forum welcomes the new members at four levels, including two Principal Members, nine Associate members, four Implementer members and four Non-Profits. They are:

• Principal Members: Marvell Technology Group Ltd., Bermuda (http://www.marvell.com); Rogers Communications, Inc., Canada (http://www.rogers.com);


• Associate Members: Blackboard Inc., US (http://www.blackboard.com), Consult Hyperion, UK (http://www.chyp.com), DB Mobility Logistics AG, Germany (http://www.deutschebahn.com), Micropross, France (http://www.micropross.com), Murata Manufacturing Co., Ltd., Japan (http://www.murata.com), SGS SA, Switzerland (http://www.sgs.com), Taiwan Semiconductor Manufacturing Company, Ltd. (TSMC), China (http://www.tsmc.com), Telecommunication Metrology Center (TMC), China (http://emcite.com/English/default.asp), Zapa Technology, Ireland (http://www.zapatechnology.com);


• Implementer Members: Adamsoft d.o.o., Slovenia (http://www.adamsoft.si), CASSIS International, Singapore (http://www.cassis-intl.com), UPEK, Inc., US (http://www.upek.com), Yulong Computer Telecommunication Scientific Co., Ltd., China (http://www.yulong.com); and


• Non-Profits Members: Center for Internet Excellence (CIE), Finland (http://www.CIE.fi), National Retail Federation - Association for Retail Technology Standards (NRF-ARTS), US (http://www.nrf-arts.org/), NetPort.Karlshamn AB, Sweden (http://www.netport.se), and Universidad Pontificia de Salamanca - Club de Innovacion, Spain (http://www.upsa.es).

About Near Field Communication Technology
Near Field Communication (NFC) is a standards-based, short-range wireless connectivity technology that enables simple and safe two-way interactions between electronic devices. NFC technology allows consumers to perform contactless transactions, access digital content and connect devices with the simplicity of a single touch.

Near Field Communication (NFC) technology provides global interoperability of contactless identification and interconnection technologies. NFC operates in the 13.56 MHz frequency range, over a typical distance of a few centimeters. The underlying layers of NFC technology are based on ISO, ECMA and ETSI standards. NFC technology is supported by the world's leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

About the NFC Forum
The NFC Forum, http://www.nfc-forum.org, was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor and consumer electronics companies. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services and educating the market about NFC technology. The Forum's 140 global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery and device capability.

The NFC Forum's Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Innovision Research & Technology plc, INSIDE Contactless, MasterCard Worldwide, Microsoft Corp., NEC, Nokia, NTT DOCOMO, Inc., NXP Semiconductors, Renesas Technology, Samsung, Sony Corporation, STMicroelectronics and Visa Inc.

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