Entries for the 2010 NFC Forum Global competition were received from a variety of countries throughout Asia, Europe and North America. The submissions cover a broad span of consumer and business application areas, including mobile couponing, healthcare, building access and security, retail merchandising, online user authentication, nutrition management, gaming, online banking and support for the disabled. At least three reviewers evaluated each entry and selected these 20 finalists (in alphabetical order by track).
Commercial Track Finalists
Adamsoft d.o.o. (Slovenia): Smart Poster System
Using the Adamsoft Smart Poster System, users touch their mobile device to a Smart Poster and immediately receive marketing and mobile content. The Smart Poster System enables a company's infrastructure to support mobile content sales.
BCNTouch (Spain): Chasing Clothes
BCNTouch Chasing Clothes uses NFC to reduce counterfeiting, cross-channel leaks, and delays when high-value goods clear Customs. By adding tags to these goods, they become smart objects that are traceable in real-time throughout the supply chain. In addition, customers can receive product-related content while shopping by touching the tag with an NFC-enabled phone.
Clear2Pay (Belgium): NFC Vouchers - Next-generation Payments at Your Fingertips
NFC Vouchers lets employers replace paper-based vouchers, such as gift certificates and coupons, with electronic vouchers received through MMS on an NFC-enabled phone. Employees can forward vouchers to another NFC-enabled phone and can check their balance at any time. Cash register lines are shorter, and vouchers clear the system faster because everything is done automatically online.
ITN International, Inc. (USA): BCARD Reader - NFC Ecosystem for Events and Tradeshows
The BCARD Reader is the first and only dedicated NFC ecosystem designed to manage and enhance the information exchange process at events, tradeshows, and exhibitions. The BCARD Reader, available since 2005, runs on all existing commercially available NFC-enabled phones and can be used at events that have selected ITN. Stand staff can quickly read the data from an attendee BCARD badge and can qualify a lead by using the interface to record responses to a custom or standard questionnaire.
Mautilus (Czech Republic): The 3rd Eye Platform
The 3rd Eye Platform lets shoppers use an NFC-enabled mobile device to obtain any number of views on a selected product, such as a community view, an expert view, a view of additional product attributes, or a filtering view that sorts out products which do not meet a certain set of conditions. The 3rd Eye Platform merges real-world and online shopping experiences, allowing customers to make smart consumer decisions.
MoLo Rewards (USA): MoLo Wallet
With MoLo Rewards, consumers can redeem every valid and applicable coupon within their "mobile wallet" at point of sale (POS). Targeted coupons and other consumer-specific incentives are provided based on shopping habits, location, and current store location. After completing the transaction, MoLo Rewards issues loyalty rewards.
NEXPERTS (Austria): Touch & Pay
Touch & Pay makes self-service shopping as easy as possible. The customer's NFC-enabled phone provides access to the store, a virtual shopping basket, and the payment terminal. The principle of Touch & Pay can be extended to rural areas or countries without a POS payment infrastructure.
NTT DOCOMO, Inc. (Japan): Wellness Support - NFC Dynamic Tags Enable New Style Data Communication
With Wellness Support, an NFC Dynamic Tag is embedded into personal healthcare devices, enabling convenient and instant data exchange. In combination with an NFC-enabled phone, personal healthcare devices such as Touch & Go Wellness enable the transfer of personal health data such as blood pressure and body weight, providing user-friendly remote healthcare services accessed through online networks.
Objecs LLC (USA): Personal RosettaStone
The Personal RosettaStone is the first technologically-enhanced memorial product to serve as a headstone-mounted genealogical artifact. The small stone tablet provides detailed information about the deceased, both graphically and technologically. The graphical presentation uses ideographic engravings (modern hieroglyphics) called Life Symbols. The technological Touch-to-Stone™ wireless connection is made possible by internal microchip(s), antenna, and NFC-RFID standards.
VTT Technical Research Centre (Finland): Worldcom
Worldcom is a flexible and easy-to-use single sign-on service based on the new Java Card 3.0 smart card platform that uses NFC to connect to different devices. Companies can use Worldcom to grant employees easy and secure access to company and third-party services, while giving the employee a personal space for handling authentication for non-work Internet services.
Research Track Finalists
Artesis University College Antwerp (Belgium): NFC Learning Environment
NFC Learning Environment lets teachers tag objects that students then investigate and explore. This application brings the advantages of NFC into the world of education as these "smart objects" share their story. The system provides exercises, registers student achievement, and keeps teachers up-to-date.
Baden-Württemberg Cooperative State University (Germany): "localice" - A Corporate Location-based Infrastructure Built on NFC and Wi-Fi
"localice" provides an extensible platform to process location and status information in an enterprise setting. Combining NFC with Wi-Fi, "localice" supports a large number of devices and services while allowing a progressive, cost-effective migration. Sample modules include the colleague finder, resource reservation, showroom contact finder, time registration, and a building surveillance application.
Interactive Research & Development (Pakistan): Interactive Chart for Childhood Diseases
The Interactive Chart for Childhood Diseases uses RFID tags on a chart along with an RFID-enabled J2ME phone to help health workers diagnose childhood diseases in low resource settings. The chart uses visual cues to guide health workers through the steps of the diagnosis during examination, and the phone provides both visual and auditory feedback. When finished, the phone provides a diagnosis and can also transmit the data over GPRS to a central server for storage.
LaBRI, University of Bordeaux I (France): ZeKmop - Zero Knowledge Mobile Phone
ZeKmop helps people use the features of a mobile phone by providing a board showing symbols and their associated actions. Users tap the corresponding symbol with an NFC-enabled phone (for example, tapping the image of a doctor) to make their calls or send messages. ZeKmop supports private, personalized calls and does not require any additional infrastructure.
Lancaster University (UK): MyState: Allowing Users to Describe Themselves and Their Environment with NFC and Facebook
MyState allows users to create interactive environments by placing NFC tags on objects and create individual, personalized applications. For example, individuals can use MyState to retrace their steps, view their activity history, synchronize activities, express their emotional state, play games, and track shared items.
NTTPC Communications, Inc. (Japan): The Digital Contents Distribution System with NFC P2P
The Digital Contents Distribution System enables digital content owners to easily distribute their proprietary content by cell phone with NFC P2P function and optional PKI authentication. The system is also applicable for any kind of digital content such as digital photos, videos, and coupons. Content owners are able to configure several parameters, such as distribution term, members, and times.
Technische Universität München, Chair for Information Systems (Germany): DropTheBeat - Making Online Music Playlists Touchable
DropTheBeat lets users stream their favorite songs by making music playlists touchable. Users place NFC-enabled objects on an NFC-enabled reading device that is connected to the streaming application via the Internet. Software reads the URL playlist information on the objects and sends the information to the music streaming platform. Users stop the music by removing the object from the device.
Technische Universität München, Chair for Information Systems (Germany): Touch 'n Document - a Nutrition Management System on an NFC-tagged TFT Display
Touch 'n Document, a web-based nutrition management system, lets mobility-impaired patients use an NFC-enabled device as input to any software system running on a TFT display. Either Bluetooth or a mobile Internet connection can be used. Patients touch the display with their NFC-enabled device to log into the system and report on or analyze their current nutrition.
Universidad Pontificia de Salamanca, Club de Innovacion (Spain): PharmaFabula - NFC Mobile Technology and RFID for Identification of Medicines for the Blind
Using an NFC-enabled mobile device, PharmaFabula provides object identification for the blind. It reports medical information from prescriptions, leaflets, and other useful data in audio format. It can also provide personal information, like dosage and treatment duration. ONCE (www.once.es), the Spanish organization of blind people, tested PharmaFabula and were very satisfied with the results.
Universite Joseph Fourier — Polytech'Grenoble (France): TouchKey - Home and Building Access Management Platform for NFC Doorlocks
TouchKey is an access manager service platform based on NFC Forum specifications that lets you assign different access rights to people based on who they are: management, family and friends, etc. Settings in their NFC-enabled devices determine if someone can enter the building and when. In addition, managers can be assigned rights to manage, monitor, and trigger services (such as Web or home automation). TouchKey lets you assign different rights to people based on who they are, such as delivery service people, family or friends, and craftsmen.